Data Protection

Privacy policy


  • Introduction and Overview
    We have written this privacy statement (version 31.10.2023-312663986) in order to explain to you, in accordance with the requirements of the General Data Protection Regulation (EU) 2016/679 and applicable national laws, which personal data (data for short) we as the controller – and the processors (e.g. providers) commissioned by us – process, will process in future and what lawful options you have. The terms used are to be understood as gender-neutral.
    In short: We inform you comprehensively about the data we process about you.
    Data protection statements usually sound very technical and use legal terminology. This privacy statement, on the other hand, is intended to describe the most important things to you as simply and transparently as possible. As far as transparency is concerned, technical terms are explained in a reader-friendly way, links to further information are provided and graphics are used. In this way, we inform you in clear and simple language that we only process personal data in the course of our business activities if there is a corresponding legal basis. This is certainly not possible by providing the most concise, unclear and legalistic explanations possible, as is often standard practice on the Internet when it comes to data protection. I hope you find the following explanations interesting and informative and perhaps there is one or two pieces of information you did not know.
    If you still have questions, we would like to ask you to contact the responsible office mentioned below or in the imprint, to follow the links provided and to look at further information on third party sites. Our contact details can of course also be found in the imprint.
    Scope of application
    This data protection declaration applies to all personal data processed by us in the company and to all personal data processed by companies commissioned by us (order processors). By personal data, we mean information within the meaning of Art. 4 No. 1 DSGVO, such as a person’s name, e-mail address and postal address. The processing of personal data ensures that we can offer and invoice our services and products, whether online or offline. The scope of this privacy policy includes:
  • all online presences (websites, online shops) that we operate
  • social media sites and email communications
  • mobile apps for smartphones and other devices
    In short, the data protection declaration applies to all areas in which personal data is processed in the company via the aforementioned channels in a structured manner. If we enter into legal relationships with you outside of these channels, we will inform you separately where applicable.
    Legal basis
    In the following privacy statement, we provide you with transparent information on the legal principles and regulations, i.e. the legal bases of the General Data Protection Regulation, which enable us to process personal data.
    As far as EU law is concerned, we refer to REGULATION (EU) 2016/679 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of 27 April 2016, which you can of course read online on EUR-Lex, the gateway to EU law, at https://eur-lex.europa.eu/legal-content/DE/ALL/?uri=celex%3A32016R0679.

  • We only process your data if at least one of the following conditions applies:
  1. consent (Article 6(1)(a) DSGVO): You have given us your consent to process data for a specific purpose. An example would be the storage of your entered data of a contact form.
  2. contract (Article 6(1)(b) DSGVO): In order to fulfil a contract or pre-contractual obligations with you, we process your data. For example, if we conclude a sales contract with you, we need personal information in advance.
  3. legal obligation (Article 6(1)(c) DSGVO): If we are subject to a legal obligation, we process your data. For example, we are legally obliged to keep invoices for accounting purposes. These usually contain personal data.
  4. legitimate interests (Article 6(1)(f) DSGVO): In the case of legitimate interests that do not restrict your fundamental rights, we reserve the right to process personal data. For example, we need to process certain data in order to operate our website in a secure and economically efficient manner. This processing is therefore a legitimate interest.
    Other conditions such as the performance of recording in the public interest and the exercise of official authority as well as the protection of vital interests do not usually arise for us. If such a legal basis should be relevant, it will be indicated at the appropriate place.
    In addition to the EU Regulation, national laws also apply:
  • In Austria, this is the Federal Act on the Protection of Individuals with regard to the Processing of Personal Data (Data Protection Act), or DSG for short.
  • In Germany, the Federal Data Protection Act, or BDSG for short, applies.
    If other regional or national laws apply, we will inform you about them in the following sections.
    Contact details of the responsible person
    If you have any questions about data protection or the processing of personal data, you will find the contact details of the responsible person or office below:
    Gunda Plewe
    Friedhofsallee 103d
    47198 Duisburg
    E-mail: plewe@textagentur-plewe.de
    Storage period
    It is our general policy to store personal data only for as long as is absolutely necessary for the provision of our services and products. This means that we delete personal data as soon as the reason for processing the data no longer exists. In some cases, we are legally obliged to store certain data even after the original purpose has ceased to exist, for example for accounting purposes.
    Should you wish your data to be deleted or revoke your consent to data processing, the data will be deleted as soon as possible and insofar as there is no obligation to store it.
    We will inform you about the specific duration of the respective data processing below, provided we have further information on this.
    Rights according to the General Data Protection Regulation
    Pursuant to Articles 13, 14 DSGVO, we inform you about the following rights you are entitled to in order to ensure fair and transparent processing of data:
  • According to Article 15 DSGVO, you have the right to information about whether we process data about you. If this is the case, you have the right to receive a copy of the data and to know the following information:
    o the purpose for which we are processing it;
    o the categories, or types, of data being processed;
    o who receives this data and, if the data is transferred to third countries, how security can be guaranteed;
    o how long the data will be stored;
    o the existence of the right to rectification, erasure or restriction of processing and the right to object to processing;
    o that you can lodge a complaint with a supervisory authority (links to these authorities can be found below);
    o the origin of the data if we have not collected it from you;
    o whether profiling is carried out, i.e. whether data is automatically analysed to arrive at a personal profile of you.
  • You have a right to rectification of data under Article 16 of the GDPR, which means that we must rectify data if you find errors.
  • You have the right to erasure (“right to be forgotten”) under Article 17 of the GDPR, which specifically means that you may request the deletion of your data.
  • According to Article 18 of the GDPR, you have the right to restriction of processing, which means that we may only store the data but not use it any further.
  • According to Article 20 of the GDPR, you have the right to data portability, which means that we will provide you with your data in a standard format upon request.
  • You have a right to object under Article 21 of the GDPR, which entails a change in processing after enforcement.
    o If the processing of your data is based on Article 6(1)(e) (public interest, exercise of official authority) or Article 6(1)(f) (legitimate interest), you may object to the processing. We will then check as soon as possible whether we can legally comply with this objection.
    o If data is used to carry out direct advertising, you can object to this type of data processing at any time. We may then no longer use your data for direct marketing.
    o If data is used for profiling, you can object to this type of data processing at any time. We may no longer use your data for profiling thereafter.
  • You may have the right under Article 22 of the GDPR not to be subject to a decision based solely on automated processing (for example profiling).
  • You have the right to complain under Article 77 of the GDPR. This means that you can complain to the data protection authority at any time if you believe that the data processing of personal data violates the GDPR.
    In short, you have rights – do not hesitate to contact the controller listed above at our office!
    If you believe that the processing of your data violates data protection law or your data protection rights have been violated in any other way, you can complain to the supervisory authority. For Austria, this is the data protection authority, whose website can be found at https://www.dsb.gv.at/. In Germany, there is a data protection commissioner for each federal state. For more information, you can contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI). The following local data protection authority is responsible for our company:
    North Rhine-Westphalia Data Protection Authority
    State Commissioner for Data Protection: Bettina Gayk
    Address: Kavalleriestraße 2-4, 40213 Düsseldorf, Germany.
    Telephone: 02 11/384 24-0
    E-mail address: poststelle@ldi.nrw.de
    Website: https://www.ldi.nrw.de/
    Security of data processing
    To protect personal data, we have implemented both technical and organisational measures. Where possible, we encrypt or pseudonymise personal data. In this way, we make it as difficult as possible, within the scope of our possibilities, for third parties to infer personal information from our data.
    Article 25 of the GDPR refers to “data protection by technical design and by data protection-friendly default settings” and thus means that both software (e.g. forms) and hardware (e.g. access to the server room) are always designed with security in mind and that appropriate measures are taken. In the following, we will go into more detail on concrete measures, if necessary.
    TLS encryption with https
    TLS, encryption and https sound very technical and they are. We use HTTPS (the Hypertext Transfer Protocol Secure stands for “secure hypertext transfer protocol”) to transmit data tap-proof on the Internet.
    This means that the complete transmission of all data from your browser to our web server is secured – no one can “listen in”.
    In this way, we have introduced an additional layer of security and fulfil data protection by design of technology (Article 25(1) DSGVO). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission on the Internet, we can ensure the protection of confidential data.
    You can recognise the use of this data transmission protection by the small lock symbol at the top left of the browser, to the left of the internet address (e.g. beispielseite.de) and the use of the https scheme (instead of http) as part of our internet address.
    If you would like to know more about encryption, we recommend a Google search for “Hypertext Transfer Protocol Secure wiki” to find good links to further information.

  • Communication
  • Communication summary
    👥 Affected parties: anyone who communicates with us by phone, email or online form.
    📓 Data processed: e.g. telephone number, name, email address, form data entered. You can find more details on this in the respective contact type used.
    🤝 Purpose: processing of communication with customers, business partners, etc.
    📅 Storage period: Duration of the business case and legal requirements.
    ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (consent), Art. 6 para. 1 lit. b DSGVO (contract), Art. 6 para. 1 lit. f DSGVO (legitimate interests).
    When you contact us and communicate by telephone, e-mail or online form, personal data may be processed.
    The data is processed for the handling and processing of your question and the related business transaction. The data is stored for as long as it is required by law.
    Persons concerned
    All those who seek contact with us via the communication channels provided by us are affected by the aforementioned processes.

  • Telephone
    When you call us, the call data is stored pseudonymously on the respective end device and with the telecommunications provider used. In addition, data such as name and telephone number may subsequently be sent by e-mail and stored for the purpose of responding to enquiries. The data is deleted as soon as the business case has been closed and legal requirements permit.
    E-mail
  • If you communicate with us by e-mail, data may be stored on the respective end device (computer, laptop, smartphone,…) and data is stored on the e-mail server. The data is deleted as soon as the business transaction has been completed and legal requirements permit.
    Online forms

  • If you communicate with us using online forms, data is stored on our web server and may be forwarded to an e-mail address of ours. The data will be deleted as soon as the business transaction has been completed and legal requirements permit.
    Legal basis
  • The processing of data is based on the following legal grounds:
  • Art. 6 para. 1 lit. a DSGVO (consent): You give us your consent to store your data and to further use it for purposes related to the business case;
  • Art. 6 para. 1 lit. b DSGVO (contract): There is a need for the performance of a contract with you or a processor such as the telephone provider, or we need to process the data for pre-contractual activities such as preparing a quotation;
  • Art. 6 para. 1 lit. f DSGVO (Legitimate Interests): We want to conduct customer enquiries and business communications in a professional manner. For this purpose, certain technical facilities such as e-mail programmes, exchange servers and mobile phone operators are necessary in order to be able to operate the communication efficiently.
    Order processing agreement (AVV)
    In this section, we would like to explain what a contract processing agreement is and why it is needed. Because the word “order processing contract” is quite a mouthful, we will also use just the acronym AVV more often here in the text. Like most companies, we do not work alone, but also use the services of other companies or individuals ourselves. Through the involvement of various companies or service providers, it may be that we pass on personal data for processing. These partners then act as processors with whom we conclude a contract, the so-called order processing agreement (AVV). The most important thing for you to know is that the processing of your personal data is carried out exclusively according to our instructions and must be regulated by the GCU.
    Who are processors?
    As a company and website owner, we are responsible for all the data we process from you. In addition to data controllers, there may also be so-called processors. This includes any company or person who processes personal data on our behalf. More precisely and according to the GDPR definition: any natural or legal person, authority, institution or other body that processes personal data on our behalf is considered a processor. Processors can therefore be service providers such as hosting or cloud providers, payment or newsletter providers or large companies such as Google or Microsoft.
    For a better understanding of the terminology, here is an overview of the three roles in the GDPR:
    Data subject (you as a customer or interested party) → controller (we as a company and client) → processor (service provider such as a web hoster or cloud provider).
    Content of a processing contract
    As mentioned above, we have concluded an AVV with our partners who act as processors. This states first and foremost that the processor will process the data to be processed exclusively in accordance with the GDPR. The contract must be concluded in writing; however, in this context, the electronic conclusion of the contract is also considered to be “in writing”. Only on the basis of the contract will the processing of personal data take place. The contract must contain the following:
  • Binding us as the controller
  • Obligations and rights of the data controller
  • Categories of data subjects
  • Nature of the personal data
  • Nature and purpose of the data processing
  • Subject and duration of data processing
  • Place of performance of the data processing
    Furthermore, the contract contains all obligations of the processor. The most important obligations are:
  • to ensure data security measures
  • to take possible technical and organisational measures to protect the rights of the data subject
  • to keep a data processing register
  • cooperate with the data protection supervisory authority at its request
  • carry out a risk analysis in relation to the personal data received.
  • Sub-processors may only be engaged with the written consent of the data controller.
    You can see what such an AVV looks like in concrete terms at https://www.wko.at/service/wirtschaftsrecht-gewerberecht/eu-dsgvo-mustervertrag-auftragsverarbeitung.html, for example.

  • Cookies
  • Cookies summary
    👥 Data subject: Visitors to the website
    🤝 Purpose: depends on the respective cookie. More details can be found below or from the manufacturer of the software that sets the cookie.
    📓 Data processed: Depending on the cookie used. More details can be found below or from the manufacturer of the software that sets the cookie.
    Storage period: depending on the cookie, can vary from hours to years.
    ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (consent), Art. 6 para. 1 lit.f DSGVO (legitimate interests).
    What are cookies?
    Our website uses HTTP cookies to store user-specific data.
    In the following, we explain what cookies are and why they are used so that you can better understand the following privacy policy.
    Whenever you browse the internet, you use a browser. Popular browsers include Chrome, Safari, Firefox, Internet Explorer and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.
    One thing cannot be denied: Cookies are really useful little helpers. Almost all websites use cookies. More precisely, they are HTTP cookies, as there are also other cookies for other applications. HTTP cookies are small files that are stored on your computer by our website. These cookie files are automatically placed in the cookie folder, effectively the “brain” of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.
    Cookies store certain user data about you, such as language or personal page settings. When you return to our site, your browser transmits the “user-related” information back to our site. Thanks to the cookies, our site knows who you are and offers you the setting you are used to. In some browsers each cookie has its own file, in others, such as Firefox, all cookies are stored in a single file.
    The following graphic shows a possible interaction between a web browser such as Chrome and the web server. Here, the web browser requests a website and receives a cookie back from the server, which the browser uses again as soon as another page is requested.

There are both first-party cookies and third-party cookies. First-party cookies are created directly by our site, third-party cookies are created by partner websites (e.g. Google Analytics). Each cookie is to be evaluated individually, as each cookie stores different data. The expiry time of a cookie also varies from a few minutes to a few years. Cookies are not software programmes and do not contain viruses, Trojans or other “pests”. Cookies also cannot access information on your PC.
For example, cookie data may look like this
Name: _ga
Wert: GA1.2.1326744211.152312663986-9
Purpose: to distinguish website visitors
Expiry date: after 2 years
A browser should be able to support these minimum sizes

  • At least 4096 bytes per cookie
  • At least 50 cookies per domain
  • At least 3000 cookies in total
    What types of cookies are there?
    The question of which cookies we use in particular depends on the services used and is clarified in the following sections of the privacy policy. At this point we would like to briefly discuss the different types of HTTP cookies.
    We can distinguish between 4 types of cookies:
    Essential cookies
    These cookies are necessary to ensure basic functions of the website. For example, these cookies are needed when a user places a product in the shopping basket, then continues surfing on other pages and only later goes to the checkout. These cookies do not delete the shopping cart even if the user closes his browser window.
    Purpose cookies
    These cookies collect information about user behaviour and whether the user receives any error messages. In addition, these cookies are also used to measure the loading time and the behaviour of the website with different browsers.
    Goal-oriented cookies
    These cookies provide a better user experience. For example, locations entered, font sizes or form data are saved.
    Advertising cookies
    These cookies are also called targeting cookies. They are used to provide the user with individually adapted advertising. This can be very practical, but also very annoying.
    Usually, when you visit a website for the first time, you are asked which of these types of cookies you would like to allow. And of course, this decision is also stored in a cookie.
    If you want to know more about cookies and are not afraid of technical documentation, we recommend https://datatracker.ietf.org/doc/html/rfc6265, the Request for Comments of the Internet Engineering Task Force (IETF) called “HTTP State Management Mechanism”.
    Purpose of processing via cookies
    The purpose ultimately depends on the cookie in question. More details can be found below or from the manufacturer of the software that sets the cookie.
    What data is processed?
    Cookies are small helpers for many different tasks. Unfortunately, it is not possible to generalise about what data is stored in cookies, but we will inform you about the data processed or stored in the following privacy policy.
    Storage duration of cookies
    The storage period depends on the respective cookie and is specified further below. Some cookies are deleted after less than an hour, others can remain stored on a computer for several years.
    You can also influence the storage period yourself. You can delete all cookies manually at any time via your browser (see also “Right to object” below). Furthermore, cookies that are based on consent will be deleted at the latest after revocation of your consent, whereby the legality of the storage remains unaffected until then.
    Right of objection – how can I delete cookies?
    You decide how and whether you want to use cookies. Regardless of which service or website the cookies originate from, you always have the option of deleting, deactivating or only partially permitting cookies. For example, you can block third-party cookies but allow all other cookies.
    If you want to find out which cookies have been stored in your browser, if you want to change or delete cookie settings, you can find this in your browser settings:
    Chrome: Delete, activate and manage cookies in Chrome.
    Safari: Manage cookies and website data with Safari
    Firefox: Delete cookies to remove data that websites have placed on your computer
    Internet Explorer: Delete and manage cookies
    Microsoft Edge: Delete and manage cookies
    If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. In this way, you can decide for each individual cookie whether you allow the cookie or not. The procedure varies depending on the browser. The best way is to search for the instructions in Google with the search term “Delete Cookies Chrome” or “Deactivate Cookies Chrome” in the case of a Chrome browser.
    Legal basis
    The so-called “Cookie Guidelines” have been in place since 2009. These state that the storage of cookies requires your consent (Article 6 para. 1 lit. a DSGVO). Within the EU countries, however, there are still very different reactions to these directives. In Austria, however, this directive was implemented in § 96 para. 3 of the Telecommunications Act (TKG). In Germany, the Cookie Directive has not been implemented as national law. Instead, this directive was largely implemented in § 15 para.3 of the Telemedia Act (TMG).
    For cookies that are absolutely necessary, even if there is no consent, there are legitimate interests (Article 6 para. 1 lit. f DSGVO), which in most cases are of an economic nature. We want to provide visitors to the website with a pleasant user experience and for this purpose certain cookies are often absolutely necessary.
    Where cookies are used that are not strictly necessary, this is only done with your consent. The legal basis in this respect is Art. 6 para. 1 lit. a DSGVO.
    In the following sections, you will be informed in more detail about the use of cookies, insofar as the software used uses cookies.

  • Customer data
  • Customer data summary
    Data subjects: customers or business and contractual partners.
    Purpose: Provision of the contractually or pre-contractually agreed services including associated communication
    📓 Data processed: Name, address, contact details, email address, telephone number, payment information (such as invoices and bank details), contract data (such as term and subject of the contract), IP address, order data.
    📅 Storage period: the data is deleted as soon as it is no longer required for the provision of our business purposes and there is no legal obligation to retain it.
    ⚖️ Legal basis: Legitimate interest (Art. 6 para. 1 lit. f DSGVO), contract (Art. 6 para. 1 lit. b DSGVO).
    What is customer data?
    In order to be able to offer our services and contractual performance, we also process data of our customers and business partners. This data always includes personal data. Customer data is all information that is processed on the basis of a contractual or pre-contractual cooperation in order to be able to provide the services offered. Customer data is therefore all collected information that we collect and process about our customers.
    Why do we process customer data?
    There are many reasons why we collect and process customer data. The most important is that we simply need various data to provide our services. Sometimes your email address is enough, but if you purchase a product or service, for example, we also need data such as your name, address, bank details or contract details. We also use the data for marketing and sales optimisation so that we can improve our overall service to our customers. Another important point is our customer service, which is always very important to us. We want you to be able to come to us at any time with questions about our offers, and for this we need at least your e-mail address.
    What data is processed?
    The exact data that is stored can only be described here on the basis of categories. This always depends on the services you receive from us. In some cases, you only give us your e-mail address so that we can contact you or answer your questions, for example. In other cases, you purchase a product or service from us and for this we need much more information, such as your contact details, payment details and contract details.
    Here is a list of possible data we may receive and process from you:
  • Name
  • Contact address
  • email address
  • Your telephone number
  • Date of birth
  • Payment data (invoices, bank data, payment history etc.)
  • Contract data (duration, content)
  • Usage data (websites visited, access data ect.)
  • Metadata (IP address, device information)
    How long is the data stored?
    As soon as we no longer need the customer data to fulfil our contractual obligations and our purposes and the data is also no longer necessary for possible warranty and liability obligations, we delete the corresponding customer data. This is the case, for example, when a business contract ends. After that, the limitation period is usually 3 years, although longer periods are possible in individual cases. Of course, we also comply with the statutory retention obligations. Your customer data will certainly not be passed on to third parties unless you have explicitly given your consent.
    Legal basis
    The legal basis for processing your data is Art. 6 para. 1 lit. a DSGVO (consent), Art. 6 para. 1 lit. b DSGVO (contract or pre-contractual measures), Art. 6 para. 1 lit. f DSGVO (legitimate interests) and in special cases (e.g. medical services) Art. 9 para. 2 lit. a. DSGVO (processing of special categories).
    In the case of the protection of vital interests, data processing is carried out in accordance with Art. 9 para. 2 lit. c. DSGVO. For the purposes of health care, occupational medicine, medical diagnosis, health or social care or treatment, or for the management of health or social care systems and services, the processing of personal data is carried out in accordance with Art. 9 (2) (h). DSGVO. If you voluntarily provide special category data, the processing is based on Art. 9 (2) lit. a. DSGVO.
    Registration
    Registration summary
    👥 Data subjects: all persons who register, create an account, log in and use the account.
    📓 Data processed: Email address, name, password and other data collected in the course of registration, login and account use.
    🤝 Purpose: To provide our services. Communication with customers in connection with the services.
    📅 Storage period: As long as the company account associated with the texts exists and thereafter usually 3 years.
    ⚖️ Legal basis: Art. 6 para. 1 lit. b DSGVO (contract), Art. 6 para. 1 lit. a DSGVO (consent), Art. 6 para. 1 lit. f DSGVO (legitimate interests).
    When you register with us, personal data may be processed if you enter personal data or data such as the IP address is collected in the course of processing. You can read below what we mean by the rather unwieldy term “personal data”.
    Please only enter data that we need for registration and for which you have the approval of a third party if you are registering on behalf of a third party. If possible, use a secure password that you do not use anywhere else and an email address that you check regularly.
    In the following, we will inform you about the exact nature of the data processing, because we want you to feel comfortable with us!
    What is registration?
    When you register, we take certain data from you and later enable you to simply log in to us online and use your account with us. Having an account with us has the advantage that you don’t have to re-enter everything every time. Saves time, effort and ultimately prevents errors in the delivery of our services.
    Why do we process personal data?
    In short, we process personal data to enable you to create and use an account with us.
    If we didn’t do this, you would have to enter all the data each time, wait for us to approve it and enter it all again. We and many, many customers would not like that. What would you think?
    What data is processed?
    All the data you have provided in the course of registration, enter during registration or enter in the course of managing your data in the account.
    We process the following types of data during registration:
  • First name
  • Surname
  • e-mail address
  • Company name
  • Street + house number
  • Place of residence
  • postcode
  • Country
    During registration, we process the data you enter during registration, such as user name and password, and data collected in the background, such as device information and IP addresses.
    During account use, we process data that you enter during account use and which is created in the course of using our services.
    Storage period
    We store the data entered at least for as long as the account linked to the data exists with us and is used, for as long as contractual obligations exist between us and, if the contract ends, until the respective claims arising from it have become time-barred. In addition, we store your data for as long as and insofar as we are subject to legal obligations to store it. Thereafter, we keep accounting records pertaining to the contract (invoices, contract documents, account statements, etc.) as well as other relevant business documents for the legally prescribed period (usually several years).
    Right of objection
    You have registered, entered data and would like to revoke the processing? No problem. As you can read above, the rights under the General Data Protection Regulation also exist during and after registration, login or account with us. Contact the data protection officer above to exercise your rights. If you already have an account with us, you can easily view or manage your data and texts in the account.
    Legal basis
    By carrying out the registration process, you are entering into a pre-contractual agreement with us to conclude a contract of use via our platform (although this does not automatically give rise to an obligation to pay). You invest time to enter data and register and we offer you our services after logging into our system and viewing your customer account. We also fulfil our contractual obligations. Finally, we need to keep registered users informed of important changes by email. Thus, Art. 6 para. 1 lit. b DSGVO (implementation of pre-contractual measures, fulfilment of a contract) applies.
    If necessary, we also obtain your consent, e.g. if you voluntarily provide more data than is absolutely necessary or if we are allowed to send you advertising. Art. 6 para. 1 lit. a DSGVO (consent) therefore applies.
    We also have a legitimate interest in knowing who we are dealing with in order to contact you in certain cases. In addition, we need to know who is using our services and whether they are being used in the way specified in our terms of use, so Art. 6 para. 1 lit. f DSGVO (Legitimate Interests) applies.
    Note: the following sections are to be ticked by users (as required):
    Registration with clear name
    As we need to know who we are dealing with in our business operations, registration is only possible with your real name (clear name) and not with pseudonyms.
    Registration with pseudonyms
    Pseudonyms can be used for registration, which means that you do not have to register with us using your real name. This ensures that your name cannot be processed by us.
    Storage of the IP address
    In the course of registration, login and account use, we store the IP address in the background for security reasons in order to be able to determine lawful use.
    Public profile
    User profiles are publicly visible, i.e. parts of the profile can be viewed on the Internet without entering a user name and password.
    2-factor authentication (2FA)
    Two-factor authentication (2FA) provides additional security when logging in, as it prevents you from logging in without a smartphone, for example. This technical measure to secure your account thus protects you against the loss of data or unauthorised access even if username and password were known. You will find out which 2FA is used during registration, login and in the account itself.
    Web hosting introduction
    Web hosting summary
    👥 Affected parties: Visitors to the website
    🤝 Purpose: professional hosting of the website and securing its operation.
    📓 Data processed: IP address, time of website visit, browser used and other data. More details on this can be found below or with the respective web hosting provider used.
    Storage period: depends on the respective provider, but usually 2 weeks.
    ⚖️ Legal basis: Art. 6 para. 1 lit.f DSGVO (Legitimate Interests).
    What is web hosting?
    When you visit websites nowadays, certain information – including personal data – is automatically created and stored, including on this website. This data should be processed as sparingly as possible and only with justification. By website, by the way, we mean the totality of all web pages on a domain, i.e. everything from the home page (homepage) to the very last sub-page (like this one). By domain, we mean, for example, example.de or sampleexample.com.
    If you want to view a website on a computer, tablet or smartphone, you use a programme called a web browser to do so. You probably know some web browsers by name: Google Chrome, Microsoft Edge, Mozilla Firefox and Apple Safari. We call them browsers or web browsers for short.
    To display the website, the browser must connect to another computer where the website’s code is stored: the web server. Running a web server is a complicated and time-consuming task, which is why it is usually done by professional providers. These offer web hosting and thus ensure reliable and error-free storage of website data. A whole lot of technical terms, but please stay tuned, it gets better!
    When the browser on your computer (desktop, laptop, tablet or smartphone) connects and during data transfer to and from the web server, personal data may be processed. On the one hand, your computer stores data, on the other hand, the web server also has to store data for a while to ensure proper operation.
    A picture is worth a thousand words, so the following graphic illustrates the interaction between the browser, the internet and the hosting provider.

Why do we process personal data?
The purposes of data processing are:

  1. to professionally host the website and secure its operation
  2. to maintain operational and IT security
  3. anonymous evaluation of access behaviour to improve our offer and, if necessary, to prosecute or pursue claims.
    What data is processed?
    Even while you are visiting our website right now, our web server, which is the computer on which this website is stored, usually automatically saves data such as
  • the complete internet address (URL) of the website you are visiting
  • Browser and browser version (e.g. Chrome 87)
  • the operating system used (e.g. Windows 10)
  • the address (URL) of the previously visited page (referrer URL) (e.g. https://www.beispielquellsite.de/vondabinichgekommen/)
  • the host name and IP address of the device being accessed (e.g. COMPUTERNAME and 194.23.43.121)
  • the date and time
  • in files, the so-called web server log files
    How long is data stored?
    As a rule, the above data is stored for a fortnight and then automatically deleted. We do not pass on this data, but we cannot rule out the possibility that this data may be viewed by the authorities in the event of unlawful behaviour.
    In short, your visit is logged by our provider (the company that runs our website on special computers (servers)), but we do not pass on your data without your consent!
    Legal basis
    The lawfulness of the processing of personal data in the context of web hosting results from Art. 6 (1) lit. f DSGVO (protection of legitimate interests), because the use of professional hosting with a provider is necessary to present the company on the internet in a secure and user-friendly way and to be able to pursue attacks and claims from this if necessary.
    Between us and the hosting provider there is usually a contract on commissioned processing in accordance with Art. 28 f. DSGVO, which ensures compliance with data protection and guarantees data security.
    Email Marketing Introduction
    Email marketing summary
    👥 Data subjects: newsletter subscribers
    🤝 Purpose: direct advertising by e-mail, notification of system-relevant events.
    📓 Data processed: Data entered during registration but at least the e-mail address. More details can be found in the respective email marketing tool used.
    Storage period: Duration of the existence of the subscription.
    ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (consent), Art. 6 para. 1 lit. f DSGVO (legitimate interests).
    What is email marketing?
    In order to keep you up to date, we also use the option of e-mail marketing. If you have agreed to receive our e-mails or newsletters, your data will also be processed and stored. E-mail marketing is a sub-area of online marketing. It involves sending news or general information about a company, products or services by e-mail to a specific group of people who are interested in them.
    If you want to take part in our e-mail marketing (usually via newsletter), you usually just have to register with your e-mail address. To do this, you fill out an online form and send it off. However, it may also happen that we ask you for your title and name so that we can write to you personally.
    In principle, subscribing to newsletters works with the help of the so-called “double opt-in procedure”. After you have registered for our newsletter on our website, you will receive an e-mail confirming your newsletter registration. This ensures that the e-mail address belongs to you and that no one has registered with a third-party e-mail address. We or a notification tool we use logs each individual subscription. This is necessary so that we can prove that the registration process is legally correct. As a rule, the time of registration, the time of the registration confirmation and your IP address are saved. In addition, it is also logged when you make changes to your stored data.
    Why do we use email marketing?
    We naturally want to stay in touch with you and always present you with the most important news about our company. To do this, we use, among other things, e-mail marketing – often just called “newsletters” – as an essential part of our online marketing. Provided you agree to this or it is legally permitted, we will send you newsletters, system e-mails or other notifications by e-mail. When we use the term “newsletter” in the following text, we mainly mean regularly sent e-mails. Of course, we do not want to annoy you in any way with our newsletters. That is why we really always try to offer only relevant and interesting content. For example, you can learn more about our company, our services or products. Since we are always improving our offers, you will always find out through our newsletter when there is news or when we are offering special, lucrative promotions. If we use a service provider who offers a professional mailing tool for our email marketing, we do so in order to be able to offer you fast and secure newsletters. The purpose of our email marketing is basically to inform you about new offers and also to get closer to our business goals.
    What data is processed?
    When you become a subscriber to our newsletter via our website, you confirm by e-mail that you are a member of an e-mail list. In addition to your IP address and e-mail address, your title, name, address and telephone number may also be stored. However, only if you agree to this data storage. The data marked as such are necessary so that you can participate in the service offered. Providing this information is voluntary, but failure to provide it will result in you not being able to use the service. In addition, information about your device or your preferred content on our website may be stored. You can find out more about the storage of data when you visit a website in the section “Automatic data storage”. We record your declaration of consent so that we can always prove that it complies with our laws.
    Duration of data processing
    If you unsubscribe your email address from our email/newsletter distribution list, we may store your address for up to three years based on our legitimate interests so that we can still prove your consent at the time. We may only process this data if we need to defend ourselves against any claims.
    However, if you confirm that you have given us your consent to subscribe to the newsletter, you can submit an individual deletion request at any time. If you permanently object to the consent, we reserve the right to store your e-mail address in a blacklist. As long as you have voluntarily subscribed to our newsletter, we will of course keep your e-mail address.
    Right of objection
    You have the option to cancel your newsletter subscription at any time. All you have to do is revoke your consent to the newsletter subscription. This usually only takes a few seconds or one or two clicks. In most cases, you will find a link to cancel your newsletter subscription directly at the end of each email. If you really can’t find the link in the newsletter, please contact us by email and we will cancel your newsletter subscription immediately.
    Legal basis
    The sending of our newsletter is based on your consent (Article 6 para. 1 lit. a DSGVO). This means that we may only send you a newsletter if you have actively registered for it beforehand. If applicable, we may also send you advertising messages if you have become our customer and have not objected to the use of your email address for direct advertising.
    For information on specific email marketing services and how they process personal data, where available, please see the following sections.
    Social Media Introduction
    Social media privacy policy summary
    👥 Data subjects: visitors to the website
    🤝 Purpose: Presentation and optimisation of our service, contact with visitors, interested parties, etc., advertising.
    📓 Data processed: Data such as telephone numbers, email addresses, contact details, data on user behaviour, information on your device and your IP address.
    You can find more details on this with the social media tool used in each case.
    📅 Storage period: depending on the social media platforms used.
    ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (consent), Art. 6 para. 1 lit. f DSGVO (legitimate interests).
    What is social media?
    In addition to our website, we are also active on various social media platforms. In this context, user data may be processed so that we can target users who are interested in us via the social networks. In addition, elements of a social media platform may also be embedded directly in our website. This is the case, for example, when you click on a so-called social button on our website and are directly redirected to our social media presence. So-called social media are websites and apps through which registered members can produce content, share content openly or in specific groups and network with other members.
    Why do we use social media?
    For years, social media platforms have been the place where people communicate and connect online. Our social media presences allow us to bring our products and services closer to prospective customers. The social media elements integrated on our website help you to be able to switch to our social media content quickly and without complications.
    The data that is stored and processed through your use of a social media channel is primarily for the purpose of conducting web analyses. The aim of these analyses is to be able to develop more precise and personalised marketing and advertising strategies. Depending on your behaviour on a social media platform, appropriate conclusions can be drawn about your interests with the help of the evaluated data and so-called user profiles can be created. This also enables the platforms to present you with customised advertisements. Cookies are usually set in your browser for this purpose, which store data on your usage behaviour.
    We generally assume that we remain responsible under data protection law, even if we use services of a social media platform. However, the European Court of Justice has ruled that in certain cases the operator of the social media platform may be jointly responsible with us within the meaning of Art. 26 DSGVO. Insofar as this is the case, we point this out separately and work on the basis of an agreement to this effect. The essence of the agreement is then reproduced below for the platform concerned.
    Please note that when using the social media platforms or our built-in elements, data may also be processed from you outside the European Union, as many social media channels, for example Facebook or Twitter, are American companies. This may make it less easy for you to claim or enforce your rights in relation to your personal data.
    What data is processed?
    Exactly what data is stored and processed depends on the provider of the social media platform. But usually it is data such as phone numbers, email addresses, data you enter in a contact form, user data such as which buttons you click, who you like or follow, when you visited which pages, information about your device and your IP address. Most of this data is stored in cookies. Especially if you yourself have a profile on the social media channel you are visiting and are logged in, data can be linked to your profile.
    All data collected via a social media platform is also stored on the servers of the providers. This means that only the providers have access to the data and can give you the appropriate information or make changes.
    If you want to know exactly what data is stored and processed by the social media providers and how you can object to the data processing, you should carefully read the respective privacy policy of the company. We also recommend that you contact the provider directly if you have any questions about data storage and data processing or if you wish to assert corresponding rights.
    Duration of data processing
    We will inform you about the duration of data processing below, provided we have further information on this. For example, the social media platform Facebook stores data until it is no longer needed for its own purpose. However, customer data that is matched with our own user data is deleted within two days. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. If it is required by law, for example in the case of accounting, this storage period may be exceeded.
    Right to object
    You also have the right and the option to revoke your consent to the use of cookies or third-party services such as embedded social media elements at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, deactivating or deleting cookies in your browser.
    Since cookies may be used with social media tools, we also recommend that you read our general data protection declaration on cookies. To find out exactly what data is stored and processed by you, you should read the privacy statements of the respective tools.
    Legal basis
    If you have consented that data from you can be processed and stored by integrated social media elements, this consent is considered the legal basis of the data processing (Art. 6 para. 1 lit. a DSGVO). In principle, if consent is given, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f DSGVO) in fast and good communication with you or other customers and business partners. Nevertheless, we only use the tools if you have given your consent. Most social media platforms also set cookies in your browser to store data. That is why we recommend that you read our privacy text on cookies carefully and look at the privacy policy or cookie policy of the respective service provider.
    You can find information on specific social media platforms – if available – in the following sections.
    eRecht24 Safe Sharing Tool privacy policy
    We use the eRecht24 Safe Sharing Tool for our website. This is a plugin to share content from social networks. The service provider is the German company eRecht24 GmbH & Co. KG, Lietzenburger Str. 94, 10719 Berlin, Germany.
    You can learn more about the data processed through the use of eRecht24 in the privacy policy at https://www.e-recht24.de/datenschutzerklaerung.html.
    Facebook Privacy Policy
    Facebook privacy policy summary
    👥 Data subjects: Visitors to the website
    🤝 Purpose: optimisation of our service performance
    📓 Data processed: Data such as customer data, user behaviour data, information about your device and your IP address.
    You can find more details on this below in the privacy policy.
    📅 Storage period: until the data is no longer useful for Facebook’s purposes.
    ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests).
    What are Facebook tools?
    We use selected tools from Facebook on our website. Facebook is a social media network of the company Meta Platforms Inc. or, for the European region, of the company Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. With the help of these tools, we can offer you and people who are interested in our products and services the best possible offer.
    If data is collected from you and forwarded via our embedded Facebook elements or via our Facebook page (fan page), both we and Facebook Ireland Ltd. are responsible for this. Facebook is solely responsible for the further processing of this data. Our joint obligations have also been set out in a publicly available agreement at https://www.facebook.com/legal/controller_addendum. This states, for example, that we must clearly inform you about the use of Facebook tools on our site. Furthermore, we are also responsible for ensuring that the tools are securely integrated into our website in accordance with data protection law. Facebook, on the other hand, is responsible for the data security of Facebook products, for example. If you have any questions about data collection and data processing by Facebook, you can contact the company directly. If you direct the question to us, we are obliged to forward it to Facebook.
    Below we provide an overview of the various Facebook tools, what data is sent to Facebook and how you can delete this data.
    Among many other products, Facebook also offers the so-called “Facebook Business Tools”. This is the official name of Facebook. However, since the term is hardly known, we have decided to call them simply Facebook Tools. Among them are:
  • Facebook Pixel
  • Social plug-ins (such as the “Like” or “Share” button)
  • Facebook Login
  • account kit
  • APIs (programming interface)
  • SDKs (collection of programming tools)
  • Platform integrations
  • Plugins
  • Codes
  • Specifications
  • Documentation
  • Technologies and Services
    Through these tools, Facebook extends services and has the ability to obtain information about user activity outside of Facebook.
    Why do we use Facebook tools on our website?
    We want to show our services and products only to people who are really interested in them. With the help of Facebook ads, we can reach exactly those people. However, Facebook needs information about people’s wishes and needs in order to be able to show them suitable advertisements. Thus, information about user behaviour (and contact data) on our website is made available to the company. As a result, Facebook collects better user data and can show interested people the appropriate advertisements about our products or services. The tools therefore enable tailored advertising campaigns on Facebook.
    Facebook calls data about your behaviour on our website “event data”. This is also used for measurement and analysis services. Facebook can thus create “campaign reports” on our behalf about the impact of our advertising campaigns. Furthermore, analytics give us a better insight into how you use our services, website or products. As a result, we use some of these tools to optimise your user experience on our website. For example, social plug-ins allow you to share content on our site directly on Facebook.
    What data is stored by Facebook tools?
    By using individual Facebook tools, personal data (customer data) may be sent to Facebook. Depending on the tools used, customer data such as name, address, telephone number and IP address may be sent.
    Facebook uses this information to match the data with the data it itself has about you (if you are a Facebook member). Before customer data is sent to Facebook, a process called “hashing” takes place. This means that a data record of any size is transformed into a string of characters. This also serves to encrypt data.
    In addition to contact data, “event data” is also transmitted. Event data” refers to the information that we receive about you on our website. For example, which sub-pages you visit or which products you buy from us. Facebook does not share the information it receives with third parties (such as advertisers) unless it has explicit permission or is legally required to do so. “Event data” can also be linked to contact details. This allows Facebook to offer better personalised advertising. After the matching process already mentioned, Facebook deletes the contact data again.
    In order to deliver ads in an optimised way, Facebook only uses event data if it has been combined with other data (collected by Facebook in other ways). Facebook also uses this event data for security, protection, development and research purposes. Much of this data is transferred to Facebook via cookies. Cookies are small text files used to store data or information in browsers. Depending on the tools you use and whether you are a Facebook member, different numbers of cookies will be placed in your browser. We go into more detail about individual Facebook cookies in the descriptions of each Facebook tool. General information about the use of Facebook cookies can also be found at https://www.facebook.com/policies/cookies.
    How long and where is the data stored?
    Basically, Facebook stores data until it is no longer needed for its own services and Facebook products. Facebook has servers all over the world where its data is stored. However, customer data is deleted within 48 hours after it has been compared with your own user data.
    How can I delete my data or prevent data storage?
    In accordance with the Basic Data Protection Regulation, you have the right to information, correction, transferability and deletion of your data.
    A complete deletion of the data only takes place if you delete your Facebook account completely. And this is how deleting your Facebook account works:
    1) Click on Settings on the right-hand side of Facebook.
    2) Then click on “Your Facebook information” in the left-hand column.
    3) Now click “Deactivation and deletion”.
    4) Now select “Delete account” and then click on “Continue and delete account”.
    5) Now enter your password, click “Continue” and then click “Delete account”.
    The storage of data that Facebook receives via our site takes place, among other things, via cookies (e.g. for social plugins). In your browser, you can deactivate, delete or manage individual or all cookies. Depending on which browser you use, this works in different ways. Under the section “Cookies” you will find the corresponding links to the respective instructions of the most popular browsers.
    If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. In this way, you can decide for each individual cookie whether you allow it or not.
    Legal basis
    If you have consented to your data being processed and stored by integrated Facebook tools, this consent is deemed to be the legal basis for data processing (Art. 6 para. 1 lit. a DSGVO). In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f DSGVO) in fast and good communication with you or other customers and business partners. Nevertheless, we only use the tools if you have given your consent. Most social media platforms also set cookies in your browser to store data. Therefore, we recommend that you read our privacy text about cookies carefully and view Facebook’s privacy policy or cookie policy.
    Facebook also processes data from you in the USA, among other places. Facebook or Meta Platforms is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data of EU citizens to the USA. More information on this can be found at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.
    In addition, Facebook uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data comply with European data protection standards even if they are transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and through the standard contractual clauses, Facebook undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the US. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
    The Facebook data processing terms and conditions, which refer to the standard contractual clauses, can be found at https://www.facebook.com/legal/terms/dataprocessing.
    We hope we have provided you with the most important information about the use and data processing by Facebook tools. If you want to learn more about how Facebook uses your data, we recommend that you read the data policy at https://www.facebook.com/privacy/policy/.
    Facebook Login Privacy Policy
    We have integrated the practical Facebook Login on our site. This allows you to easily log in to our site using your Facebook account without having to create another user account. If you decide to register via the Facebook Login, you will be redirected to the social media network Facebook. There, the registration takes place via your Facebook user data. Through this login procedure, data about you or your user behaviour is stored and transmitted to Facebook.
    Facebook uses various cookies to store this data. In the following, we show you the most important cookies that are set in your browser or already exist when you log in to our site via the Facebook login:
    Name: fr
    Value: 0jieyh4c2GnlufEJ9..Bde09j…1.0.Bde09j
    Purpose: This cookie is used to ensure that the social plugin on our website works as well as possible.
    Expiry date: after 3 months
    Name: datr
    Wert: 4Jh7XUA2312663986SEmPsSfzCOO4JFFl
    Purpose: Facebook sets the “datr” cookie when a web browser accesses facebook.com, and the cookie helps identify login activity and protect users.
    Expiry date: after 2 years
    Name: js_datr Value: deleted Purpose: This session cookie is set by Facebook for tracking purposes, even if you do not have a Facebook account or are logged out. Expiry date: after end of session Note: The cookies listed are only a small selection of the cookies available to Facebook. Other cookies include fbp, sb or wd. A complete list is not possible, as Facebook has a large number of cookies and uses them variably.
    On the one hand, the Facebook login offers you a quick and easy registration process, and on the other hand, it gives us the opportunity to share data with Facebook. This enables us to better adapt our offer and our advertising campaigns to your interests and needs. Data that we receive from Facebook in this way is public data such as
  • Your Facebook name
  • your profile picture
  • a stored e-mail address
  • friend lists
  • button details (e.g. “Like” button)
  • birthday date
  • language
  • Place of residence
    In return, we provide Facebook with information about your activities on our website. This includes information about the device you are using, which of our sub-pages you visit or which products you have purchased from us.
    By using Facebook Login, you consent to the data processing. You can revoke this agreement at any time. If you would like to find out more information about data processing by Facebook, we recommend that you read the Facebook privacy policy at https://www.facebook.com/privacy/policy/.
    Provided you are logged in to Facebook, you can change your settings for advertisements yourself at https://www.facebook.com/adpreferences/advertisers/?entry_product=ad_settings_screen.
    Facebook Social Plug-ins Privacy Policy
    So-called social plug-ins of the company Meta Platforms Inc. are installed on our website. You can recognise these buttons by the classic Facebook logo, such as the “Like” button (the hand with raised thumb) or by a clear “Facebook Plug-in” label. A social plug-in is a small part of Facebook that is integrated into our site. Each plug-in has its own function. The most commonly used functions are the well-known “Like” and “Share” buttons.
    The following social plug-ins are offered by Facebook:
  • “Save” button
  • “Like” button, Share, Send and Quote
  • Page plug-in
  • Comments plug-in
  • Messenger plug-in
  • Embedded posts and video player
  • Group plug-in
    Please visit https://developers.facebook.com/docs/plugins for more information on how each plug-in is used. We use the social plug-ins both to provide you with a better user experience on our site and because they allow Facebook to optimise our advertisements.
    If you have a Facebook account or have visited https://www.facebook.com/ before, Facebook has already set at least one cookie in your browser. In this case, your browser sends information to Facebook via this cookie as soon as you visit our site or interact with social plug-ins (e.g. the “Like” button).
    The information received is deleted or anonymised again within 90 days. According to Facebook, this data includes your IP address, which website you visited, the date, time and other information relating to your browser.
    To prevent Facebook from collecting a lot of data during your visit to our website and connecting it with Facebook data, you must log out of Facebook while visiting the website.
    If you are not logged in to Facebook or do not have a Facebook account, your browser sends less information to Facebook because you have fewer Facebook cookies. Nevertheless, data such as your IP address or which website you are visiting may be transmitted to Facebook. We would like to point out that we do not know the exact content of the data. However, we try to inform you as best as possible about the data processing according to our current state of knowledge. You can also read about how Facebook uses the data in the company’s data policy at https://www.facebook.com/about/privacy/update.
    The following cookies are set in your browser as a minimum when you visit a website with social plug-ins from Facebook:
    Name: dpr
    Value: not specified
    Purpose: This cookie is used to enable the social plug-ins on our website to work.
    Expiry date: after end of session
    Name: fr
    Wert: 0jieyh4312663986c2GnlufEJ9..Bde09j…1.0.Bde09j
    Purpose: The cookie is also necessary for the plug-ins to function properly.
    Expiry date:: after 3 months
    Note: These cookies were set after a test, even if you are not a Facebook member.
    If you are logged in to Facebook, you can change your settings for advertisements at https://www.facebook.com/adpreferences/advertisers/ yourself. If you are not a Facebook user, you can basically manage your usage-based online advertising at https://www.youronlinechoices.com/de/praferenzmanagement/?tid=312663986. There you have the option to deactivate or activate providers.
    If you want to learn more about Facebook’s data protection, we recommend that you read the company’s own data policy at https://www.facebook.com/privacy/policy/.
    Facebook Fanpage Privacy Policy
    We also have a Facebook Fanpage for our website. The service provider is the American company Meta Platforms Inc. Meta Platforms Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland) is responsible for the European region.
    Facebook also processes your data in the USA, among other places. Facebook and Meta Platforms are active participants in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data of EU citizens to the USA. More information on this can be found at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.
    In addition, Facebook uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data comply with European data protection standards even if they are transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and through the standard contractual clauses, Facebook undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the US. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
    The Facebook data processing terms and conditions, which refer to the standard contractual clauses, can be found at https://www.facebook.com/legal/terms/dataprocessing.
    You can learn more about the data processed through the use of Facebook in the Privacy Policy at https://www.facebook.com/about/privacy.
    Instagram Privacy Policy
    Instagram Privacy Policy Summary
    👥 Data subjects: Visitors to the website
    🤝 Purpose: Optimisation of our service performance.
    📓 Data processed: Data such as user behaviour data, information about your device and your IP address.
    You can find more details on this below in the privacy policy.
    📅 Storage period: until Instagram no longer needs the data for their purposes.
    ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (consent), Art. 6 para. 1 lit. f DSGVO (legitimate interests).
    What is Instagram?
    We have integrated Instagram functions on our website. Instagram is a social media platform of the company Instagram LLC, 1601 Willow Rd, Menlo Park CA 94025, USA. Instagram has been a subsidiary of Meta Platforms Inc. since 2012 and is one of Facebook’s products. Embedding Instagram content on our website is called embedding. This allows us to show you content such as buttons, photos or videos from Instagram directly on our website. When you call up web pages on our website that have an Instagram function integrated, data is transmitted to Instagram, stored and processed. Instagram uses the same systems and technologies as Facebook. Your data is thus processed across all Facebook companies.
    In the following, we would like to give you a more detailed insight into why Instagram collects data, what data it is and how you can largely control the data processing. As Instagram belongs to Meta Platforms Inc., we obtain our information on the one hand from the Instagram guidelines, but on the other hand also from the Meta data protection guidelines themselves.
    Instagram is one of the most popular social media networks in the world. Instagram combines the advantages of a blog with the advantages of audiovisual platforms such as YouTube or Vimeo. You can upload photos and short videos on “Insta” (as many of the users casually call the platform), edit them with various filters and also distribute them on other social networks. And if you don’t want to be active yourself, you can also just follow other interesting users.
    Why do we use Instagram on our website?
    Instagram is the social media platform that has really gone through the roof in recent years. And of course we have also reacted to this boom. We want you to feel as comfortable as possible on our website. That’s why a varied presentation of our content is a matter of course for us. Through the embedded Instagram features, we can enrich our content with helpful, funny or exciting content from the Instagram world. Since Instagram is a subsidiary of Facebook, the data collected can also be useful to us for personalised advertising on Facebook. This way, only people who are really interested in our products or services receive our ads.
    Instagram also uses the collected data for measurement and analysis purposes. We get aggregated statistics and thus more insight about your desires and interests. It is important to note that these reports do not identify you personally.
    What data is stored by Instagram?
    When you come across one of our pages that have Instagram features (such as Instagram images or plug-ins) built in, your browser automatically connects to Instagram’s servers. In the process, data is sent to Instagram, stored and processed. And this is regardless of whether you have an Instagram account or not. This includes information about our website, about your computer, about purchases you have made, about advertisements you see and how you use our offer. Furthermore, the date and time of your interaction with Instagram is also stored. If you have an Instagram account or are logged in, Instagram stores significantly more data about you.
    Facebook distinguishes between customer data and event data. We assume that this is exactly the case with Instagram. Customer data are, for example, name, address, telephone number and IP address. This customer data will only be transmitted to Instagram if it has been “hashed” beforehand. Hashing means that a data record is transformed into a character string. This makes it possible to encrypt the contact data. In addition, the above-mentioned “event data” is also transmitted. By “event data” Facebook – and consequently also Instagram – understands data about your user behaviour. It may also happen that contact data is combined with event data. The contact data collected is matched with the data that Instagram already has about you.
    The collected data is transmitted to Facebook via small text files (cookies), which are usually set in your browser. Depending on the Instagram functions used and whether you have an Instagram account yourself, different amounts of data are stored.
    We assume that Instagram processes data in the same way as Facebook. This means: if you have an Instagram account or have visited www.instagram.com, Instagram has at least set a cookie. If this is the case, your browser sends information to Instagram via the cookie as soon as you come into contact with an Instagram function. After 90 days at the latest (after matching), this data is deleted again or anonymised. Although we have intensively studied Instagram’s data processing, we cannot say exactly what data Instagram collects and stores.
    In the following, we show you cookies that are at least set in your browser when you click on an Instagram function (such as a button or an Insta image). In our test, we assume that you do not have an Instagram account. Of course, if you are logged into Instagram, significantly more cookies are set in your browser.
    These cookies were used in our test:
    Name: csrftoken
    Value: “”
    Purpose: This cookie is most likely set for security reasons to prevent falsification of requests. However, we were not able to find out more about this.
    Expiry date: after one year
    Name: mid
    Value: “”
    Purpose: Instagram sets this cookie to optimise its own services and offers on and off Instagram. The cookie sets a unique user ID.
    Expiry date: after the end of the session
    Name: fbsr_312663986124024
    Value: not specified
    Purpose: This cookie stores the log-in request for users of the Instagram app.
    Expiry date: after the end of the session
    Name: rur
    Value: ATN
    Purpose: This is an Instagram cookie that ensures functionality on Instagram.
    Expiry date: after the end of the session
    Name: urlgen
    Wert: “{”194.96.75.33”: 1901}:1iEtYv:Y833k2_UjKvXgYe312663986”
    Purpose: This cookie is used for Instagram’s marketing purposes.
    Expiry date: after the end of the session.
    Note: We cannot make any claim to completeness here. Which cookies are set in individual cases depends on the embedded functions and your use of Instagram.
    How long and where is the data stored?
    Instagram shares the information it receives between Facebook companies with external partners and with people you connect with around the world. Data is processed in accordance with its own data policy. Your data is distributed on Facebook servers around the world, partly for security reasons. Most of these servers are located in the USA.
    How can I delete my data or prevent data storage?
    Thanks to the Basic Data Protection Regulation, you have the right to information, portability, correction and deletion of your data. You can manage your data in the Instagram settings. If you want to delete your data on Instagram completely, you have to delete your Instagram account permanently.
    And this is how deleting your Instagram account works:
    First open the Instagram app. On your profile page, go down and click on “Help area”. Now you will get to the company’s website. On the website, click on “Manage your account” and then on “Delete your account”.
    If you delete your account altogether, Instagram will delete posts such as your photos and status updates. Information that other people have shared about you is not part of your account and consequently will not be deleted.
    As mentioned above, Instagram stores your data primarily via cookies. You can manage, deactivate or delete these cookies in your browser. Depending on your browser, the management always works a little differently. Under the section “Cookies” you will find the corresponding links to the respective instructions of the most popular browsers.
    You can also basically set up your browser so that you are always informed when a cookie is to be set. Then you can always decide individually whether you want to allow the cookie or not.
    Legal basis
    If you have consented that data from you can be processed and stored by integrated social media elements, this consent is considered the legal basis for data processing (Art. 6 para. 1 lit. a DSGVO). In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f DSGVO) in fast and good communication with you or other customers and business partners. Nevertheless, we only use the integrated social media elements if you have given your consent. Most social media platforms also set cookies in your browser to store data. That is why we recommend that you read our privacy text about cookies carefully and look at the privacy policy or cookie policy of the respective service provider.
    Instagram also processes data from you in the USA, among other places. Instagram or Meta Platforms is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data of EU citizens to the USA. You can find more information about this at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.
    In addition, Instagram uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data comply with European data protection standards even if they are transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and through the standard contractual clauses, Instagram undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the US. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
    We have tried to provide you with the most important information about data processing by Instagram. You can find out more about Instagram’s data policies at https://privacycenter.instagram.com/policy/.
    TikTok Privacy Policy
    TikTok privacy policy summary
    👥 Data subjects: visitors to the website
    🤝 Purpose: Optimisation of our service performance.
    📓 Processed data: your IP address, browser data, date and time of your page view may be stored for example
    You can find more details on this below in the privacy policy.
    📅 Storage period: varies depending on settings.
    ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (consent), Art. 6 para. 1 lit. f DSGVO (legitimate interests).
    What is TikTok?
    On our website we use the TikTok integration. The service provider is the Chinese company Beijing Bytedance Technology Ltd. The Irish company TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland, is responsible for the European region. TikTok is a popular social media platform, especially among young people, where users can create, share and watch short video clips.
    In this privacy statement we inform you about what data is processed by TikTok, how long the data is stored and how you can manage your privacy settings.
    Why do we use TikTok on our website?
    We have built TikTok into our website so that you can watch TikTok videos when you feel like it and interact with the videos where appropriate. TikTok is particularly known for fun and creative content and of course we don’t want to deprive you of such content. After all, we like to watch the odd creative TikTok video ourselves.
    What data does TikTok process?
    When you watch or interact with TikTok videos on our website, TikTok may collect information about your usage behaviour and device. This may include data such as your IP address, browser type, operating system, location and other technical information. TikTok may also use cookies and similar technologies to collect information and personalise your user experience.
    If you have a TikTok account yourself, other information may also be collected and processed. This may include user information (such as name, date of birth or your email address) and data about your communications with other TikTok users.
    How long and where is the data stored?
    The length of time and location of data collected by TikTok can vary widely and is subject to TikTok’s privacy policy. TikTok may also store data on servers in the US and other countries. The length of storage usually depends on the respective legal requirements and internal policies. However, we have not yet been able to find out exactly how long data is stored. As soon as we have more detailed information, we will of course inform you.
    How can I delete my data or prevent data storage?
    If you have a TikTok account, you can manage your privacy settings directly on TikTok. For example, in your TikTok account settings, you can choose what information can and cannot be shared. You can also manage and disable cookies in your web browser to limit data collection. Of course, this is also possible without a TikTok account. However, please note that this may affect the functionality of our website and your TikTok experience.
    Legal basis
    If you have consented that data about you can be processed and stored by TikTok, this consent is considered the legal basis for data processing (Art. 6 para. 1 lit. a DSGVO). In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f DSGVO) in fast and good communication with you or other customers and business partners. Nevertheless, we only use the integrated social media elements if you have given your consent. TikTok may also set cookies in your browser to store data. Therefore, we recommend that you read our privacy text about cookies carefully and view the privacy policy or cookie policy of the relevant service provider.
    TikTok also processes data from you in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may entail various risks for the lawfulness and security of the data processing.
    As a basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular the USA) or a data transfer there, TikTok uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data comply with European data protection standards even if they are transferred to third countries (such as the USA) and stored there. Through these clauses, TikTok undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the US. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
    For more information on TikTok’s privacy policy and the collection of data by TikTok, please visit TikTok’s website at https://www.tiktok.com/legal/page/eea/privacy-policy/en and TikTok’s general information at https://www.tiktok.com/en/.
    Blogs and Publication Media Introduction
    Blogs and Publication Media Privacy Policy Summary
    👥 Data subjects: Visitors to the website
    🤝 Purpose: Presentation and optimisation of our service performance as well as communication between website visitors, security measures and administration.
    📓 Data processed: Data such as contact details, IP address and published content.
    You can find more details about this in the tools used.
    📅 Storage period: depending on the tools used.
    ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (consent), Art. 6 para. 1 lit. f DSGVO (legitimate interests), Art. 6 para. 1 p. 1 lit. b. DSGVO (contract)
    What are blogs and publication media?
    We use blogs or other means of communication on our website with which we can communicate with you on the one hand and you with us on the other. In the process, data from you may also be stored and processed by us. This may be necessary so that we can present content appropriately, communication works and security is increased. In our data protection text, we go into general details about which of your data can be processed. Exact details on data processing always depend on the tools and functions used. You will find precise information on data processing in the data protection notices of the individual providers.
    Why do we use blogs and publication media?
    Our biggest concern with our website is to offer you interesting and exciting content, and at the same time your opinions and content are important to us. That is why we want to create a good interactive exchange between us and you. With various blogs and publication options, we can achieve exactly that. For example, you can write comments on our content, comment on other comments or, in some cases, write articles yourself.
    What data is processed?
    Exactly what data is processed always depends on the communication functions we use. Very often, IP address, user name and the published content are stored. This is done primarily to ensure security protection, to prevent spam and to be able to take action against illegal content. Cookies can also be used for data storage. These are small text files that are stored with information in your browser. You can find more details on the data collected and stored in our individual sections and in the privacy policy of the respective provider.
    Duration of data processing
    We will inform you about the duration of data processing below, provided we have further information on this. For example, contribution and comment functions store data until you revoke the data storage. In general, personal data is only stored for as long as is absolutely necessary for the provision of our services.
    Right of objection
    You also have the right and the possibility to revoke your consent to the use of cookies or third-party communication tools at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, deactivating or deleting cookies in your browser.
    Since cookies may also be used with publication media, we also recommend that you read our general data protection declaration on cookies. To find out exactly which of your data is stored and processed, you should read the data protection statements of the respective tools.
    Legal basis
    We use the communication tools mainly on the basis of our legitimate interests (Art. 6 para. 1 lit. f DSGVO) in fast and good communication with you or other customers, business partners and visitors. Insofar as the use serves the settlement of contractual relationships or their initiation, the legal basis is furthermore Art. 6 para. 1 p. 1 lit. b. DSGVO.
    Certain processing, in particular the use of cookies and the use of comment or message functions, require your consent. If and insofar as you have consented that data from you can be processed and stored by integrated publication media, this consent is considered the legal basis for data processing (Art. 6 para. 1 lit. a DSGVO). Most of the communication functions we use set cookies in your browser to store data. That is why we recommend that you read our data protection text on cookies carefully and view the data protection declaration or cookie policy of the respective service provider.
    Information on special tools – if available – can be found in the following sections.
    Blog posts and comments Privacy policy
    There are various online communication tools that we may use on our website. For example, we use blog posts and comment functions. This gives you the opportunity to comment on content or write posts. If you use this function, your IP address may be stored for security reasons. This is how we protect ourselves from illegal content such as insults, unauthorised advertising or prohibited political propaganda. In order to identify whether comments are spam, we may also store and process user data on the basis of our legitimate interest. If we launch a poll, we will also store your IP address for the duration of the poll so that we can ensure that all participants really only vote once. Cookies may also be used for storage purposes. Any data we store from you (such as content or information about you) will remain stored until you object.
    Blogger.com Privacy Policy
    We also use the hosting and blogging platform Blogger.com on our website. The service provider is the American company Google Inc. Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services in Europe.
    Google also processes your data in the USA, among other places. Google is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data of EU citizens to the USA. More information on this can be found at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.
    In addition, Google uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data comply with European data protection standards even if they are transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and the standard contractual clauses, Google undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the US. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
    You can find out more about the data processed by using Google in the Privacy Policy at https://policies.google.com/privacy?hl=de.
    Comment subscriptions Privacy Policy
    You can also subscribe to comments that follow your post. In this case, you will always receive a message when a follow-up comment is published. First, you will receive a confirmation email to verify that the email address you provided is yours. By submitting the confirmation, you also consent to the data processing. You can cancel this subscription at any time (as with a newsletter, for example) and revoke your consent. The lawfulness of the processing up to this point remains unaffected. As long as you are a subscriber to the comments, we store your registration time and your IP address so that we can also prove your consent if necessary. After your subscription has been cancelled, we may keep your email address for up to three years, on the legal basis of our legitimate interest of proving consent. However, if you confirm your former subscription consent and request deletion of your data, the data will be deleted from our system immediately.
    Cookie Consent Management Platform Introduction
    Cookie Consent Management Platform Summary
    👥 Data subjects: website visitors
    🤝 Purpose: Obtaining and managing consent for certain cookies and thus the use of certain tools.
    📓 Data processed: Data used to manage the cookie settings set, such as IP address, time of consent, type of consent, individual consents. More details on this can be found with the respective tool used.
    📅 Storage period: Depends on the tool used, you have to be prepared for periods of several years.
    ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (consent), Art. 6 para. 1 lit.f DSGVO (legitimate interests).
    What is a Cookie Consent Management Platform?
    We use a Consent Management Platform (CMP) software on our website, which makes it easier for us and you to deal correctly and securely with scripts and cookies used. The software automatically creates a cookie pop-up, scans and checks all scripts and cookies, provides cookie consent for you as required by data protection law and helps us and you to keep track of all cookies. With most cookie consent management tools, all existing cookies are identified and categorised. You as a website visitor then decide yourself whether and which scripts and cookies you allow or do not allow. The following graphic illustrates the relationship between browser, web server and CMP.

Why do we use a cookie management tool?
Our goal is to offer you the best possible transparency in the area of data protection. We are also legally obliged to do so. We want to inform you as much as possible about all tools and all cookies that can store and process data from you. It is also your right to decide for yourself which cookies you accept and which you do not. In order to grant you this right, we first need to know exactly which cookies have ended up on our website in the first place. Thanks to a cookie management tool that regularly scans the website for all existing cookies, we know about all cookies and can provide you with DSGVO-compliant information about them. You can then accept or reject cookies via the consent system.
What data is processed?
Within the framework of our cookie management tool, you can manage each individual cookie yourself and have complete control over the storage and processing of your data. The declaration of your consent is stored so that we do not have to query you each time you visit our website again and so that we can also prove your consent if required by law. This is stored either in an opt-in cookie or on a server. Depending on the provider of the cookie management tool, the storage period of your cookie consent varies. In most cases, this data (e.g. pseudonymous user ID, time of consent, details of cookie categories or tools, browser, device information) is stored for up to two years.
Duration of data processing
We will inform you about the duration of data processing below, provided we have further information on this. In general, we only process personal data for as long as is strictly necessary to provide our services and products. Data stored in cookies are stored for different lengths of time. Some cookies are already deleted after you leave the website, others may be stored in your browser for several years. The exact duration of data processing depends on the tool used, but in most cases you should be prepared for a storage period of several years. The respective data protection declarations of the individual providers will usually provide you with precise information on the duration of data processing.
Right of objection
You also have the right and the possibility to revoke your consent to the use of cookies at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, deactivating or deleting cookies in your browser.
Information on special cookie management tools, if available, can be found in the following sections.
Legal basis
If you consent to cookies, personal data about you will be processed and stored via these cookies. If we are allowed to use cookies through your consent (Article 6 (1) (a) DSGVO), this consent is also the legal basis for the use of cookies or the processing of your data. In order to be able to manage the consent to cookies and to enable you to give your consent, we use cookie consent management platform software. The use of this software enables us to efficiently operate the website in a legally compliant manner, which constitutes a legitimate interest (Article 6(1)(f) DSGVO).
Closing words
Congratulations! If you are reading these lines, you have really “fought” your way through our entire data protection statement, or at least scrolled this far. As you can see from the scope of our privacy policy, we do not take the protection of your personal data lightly.
It is important to us to inform you to the best of our knowledge and belief about the processing of personal data. In doing so, we not only want to tell you what data is processed, but also explain the reasons for the use of various software programmes. As a rule, data protection statements sound very technical and legalistic. However, since most of you are not web developers or lawyers, we wanted to take a different linguistic approach and explain the facts in simple and clear language. Of course, this is not always possible due to the subject matter. Therefore, the most important terms are explained in more detail at the end of the privacy policy.
If you have any questions about data protection on our website, please do not hesitate to contact us or the responsible office. We wish you a pleasant time and hope to welcome you on our website again soon.
All texts are protected by copyright.
Source: Created with the data protection generator from AdSimple

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